Our PROFILE: THE TomTom GROUP is the world’s lEADING PROVIDER OF navigation solution AND DIGITAL MAPS. By the end of 2008 close to 30 million people around the globe owned a TomTom portable navigation device (PND) and 45 million PNDs were powered by Tele Atlas maps. In addition to this, over 100 million people use our maps on the internet every month and the same is true for one of every four cars with a built in navigation system. We have 3,500 employees working in offices in Europe, North America, the Middle East, Africa and Asia Pacific.

OUR GROUP STRUCTURE: In 2008 we completed the acquisition of Tele Atlas transforming the Group into a broader navigation solutions, content and services company. To better support the broader company we introduced a new structure which enables us to offer complete navigation and mapping solutions for car drivers across different platforms and to the wider markets for digital maps. The structure consists of four customer-facing business units – TomTom, Tele Atlas, WORK and Automotive. Each business unit has a clear focus on a specific customer group and they are supported by two shared development centres.

The TomTom business unit sells PNDs to consumers via retailers and distributors. Tele Atlas sells digital maps and related content and services to various industries. WORK offers professional solutions for commercial fleets. Automotive develops and sells navigation systems and services to car manufacturers and OEMs worldwide. Handset manufacturers and network operators are serviced with mobile navigation solutions, map content and services by the business units TomTom and Tele Atlas.

Serving the business units are the two shared development centres. They are responsible for the development of the next generation of fundamental navigation technologies, services and content, which are tailored to all navigation markets through the business units. Dynamic Content & Publishing (DC&P) is responsible for the creation and publishing of content and services on robust and scalable delivery platforms. It acquires, validates and assembles dynamic content that is relevant to motorists and publishes this information in real-time to our customers and partners. Shared Technologies develops and maintains the technology components of the Group. It develops the routing algorithms, navigation software and user interfaces that continue to be some of our unique strengths.
     
  The acquisition of Tele Atlas: With more and more people getting acquainted with navigation, customers give ever increasing importance to intelligent routing and up-to-date maps. TomTom has always been a leader in the innovation of routing technologies and with the acquisition of Tele Atlas in June 2008, we are also able to lead the industry in meeting changing customer expectations on the map front.

Validating maps, detecting changes in the road network and providing current data in the form of updates is critically important. By bundling TomTom’s technologies like Map Share™ and IQ Routes™ with Tele Atlas’ competencies we are able to significantly improve the time to market of map changes and increase the quality of the Tele Atlas map. At the same time this allows Tele Atlas to improve all aspects of the digital map maintenance, enrichment and creation processes.		  
     

Our MISSION: It is our mission to improve people’s lives by using the Group’s combined knowledge and expertise in the field of routing, digital mapping, and guidance services. We tailor our activities towards multiple audiences and aim to play a leading role on all platforms where our products and services can be of use.

Our STRATEGY: We have democratised navigation by making it affordable, accessible and easy to use. To address a broader range of customers and to further differentiate ourselves from competition we continuously improve our products and services in terms of accuracy, relevance and completeness. To achieve this we have focused our activities and centralised our R&D resources, creating scale economies that are of vital importance for us to continue to lead the industry in terms of innovation. In the past years we have introduced unique innovative solutions like our real-time traffic information service, HD Traffic, our dynamic routing technology, IQ Routes™ and Speed Profiles™ and our map improvement solution, Map Share. These are all unique TomTom solutions showing how our strategy is setting us apart from the competition.

We have positioned ourselves in a unique place in the value chain of the navigation industry as we own and focus on the parts where the most value is added: digital mapping, routing technology, and dynamic content and services. We are device agnostic and we aim to deliver products and services for all types of device, tailored to the needs of the different customer groups. For the foreseeable future PNDs and in-dash navigation solutions will form the core of our in-car navigation offering. People prefer fit for purpose devices that are developed and designed to do one specific thing very well. We also service the mobile handset industry using the existing knowledge and customer relationships within the Group.

The time to market of content is of great importance; the faster that real world changes to traffic and roads are shared with our customers the more relevant that content is. To keep pace with these changes we use the feedback that we get from the millions of people in communities like those from TomTom and Vodafone. Connected devices will further speed up the information sharing process by enabling us to launch real-time services. As the importance of our products and services increases they will become an essential part of more and more people’s daily lives. In turn this will further increase the amount of community feedback we receive which will feed into the quality of our maps and services.