Profile:The TomTom business unit focuses on providing portable navigation solutions to consumers. We make all-in-one portable navigation devices that enable customers to navigate straight out of the box. These include the award-winning TomTom GO range, the mid-range product family, the TomTom XL, the best-selling TomTom ONE family and the TomTom RIDER for two-wheel navigation.
HISTORY:TomTom’s origins lie in the development of software applications for PDAs (Personal Digital Assistants) and smartphones and we started focusing exclusively on car navigation in 2001.The real growth started in 2004 with the introduction of our first PND, the TomTom GO. TomTom is currently the world’s leading PND company and sold more than 12 million devices in 2008. TomTom has an installed base of approximately 30 million users.
STRATEGY:We aim to consolidate our leading market share in Europe and to increase market share in the US and other markets. We will do this by relentlessly continuing to innovate, to increase the depth and breadth of our product offerings and services and by expanding our global footprint.
TomTom’s opportunities are to further increase the addressable market and monetise our unique content and services offerings. These services, which are currently available in our LIVE Services bundle, set us further ahead of competition. It offers, amongst others, the best real-time traffic information available, a live Google search facility and access to the cheapest fuel prices and weather information.
FUTURE:For the foreseeable future PNDs will continue to drive and define car navigation. We will continue to introduce new PNDs and to innovate in the content and services we offer. We will also provide ‘on-board’ solutions for mobile handsets. Maps and subscriptions are expected to significantly grow their contribution to gross margin in the coming years as we continue to introduce new generations of connected devices and innovative relevant content and services.
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